EDUCATION:                                                                      

M.A, Athletic Administration, August 1997.

University of Northern Colorado, Greeley, CO

B.S, Kinesiology, Minor in Recreation, December 1995

Colorado State University-Pueblo, Pueblo, CO

EXPERIENCE:

Communications Manager

Consilio, Boise, ID 3/2009 – 6/2009

Brand Management

• Listened and engaged in conversation to ensure that Consilio & Perfect Order were in the forefront of the community.
  
• Consulted on strategy and positioning of both companies & branding of individuals
  

Sales and Marketing

• Seek out, act on and maintained relationships to further the goals and objectives of the company
  
• Marketed and managed events, blogs and workshops to maintain a constant presence as a thought leader in the Valley

Education and Representation

• Taught social media workshops, conducted strategy sessions and maintained a community presence for constant education of social media tools
  
• Acted as the face of Consilio for media interviews, commentary and as an expert when needed
  
• Sought out PR opportunities for all employees in their given expertise

Head of Social Media Sales & Marketing

TSheets, Meridian, ID 11/2008 – 02/2009

• Online Relationship Management
• Tracked, observed, engaged & monitored all mentions of TSheets online
• Responded accordingly & created evangelists from relationships
• Well versed in Twitter, LinkedIn, Facebook, tagging sites & Community Forums
• Increased website conversion rate through targeted messaging with-in six weeks
• Blog Strategist and Management
• Outlined & managed blog happenings
• Managed company blog by pushing through appropriate, timely channels & managing responses, links & inquires

New Media Specialist

MPC Computers, Nampa, ID 12/2007 – 10/2008

• Project Manager on new community site for customers through SAAS provider Lithium Technologies
• Educated entire MPC company on what an online Community is and how to leverage it into an overall marketing strategy
• Planned and coordinated launch strategies
• Acting Community Manager during and after launch and directed community member comments to appropriate MPC employees when needed
• Educated on New Media strategies through research, evaluation and integration of current traditional practices
• Researched ways to become 2.0 compliant and integrate into traditional marketing plan
• Goals
• How to leverage on line community and other New Media/2.0 tools into an overall marketing strategy
• Become a trusted New Media/2.0 advisor on product launches and initiatives
• Start corporate 2.0 site that has many new media tools integrated for the use primarily for and by customers, but also as a vehicle for MPC to inform and educate.
• Launch Internal employee driven community site
• Inform, educate and guide on philosophy of blogging, what is accepted, how & where to apply and where to listen

Director of Client Care, Business Development, Co-Owner

BlueLine Grassroots Marketing, Boise, ID 11/2005 – 11/2007

• Joined BlueLine as Business Development & was awarded Partner in June 2006 to help grow one of the first Word Of Mouth marketing companies
• As Account Manager I tracked all strategy, tactics, timelines & metrics for clients to ultimately increase buzz worthy conversations in community which lead to increased of Word Of Mouth
• Educated & trained on the philosophies & strategies of New Media tools such as blogging, podcasting & vid-casting and how to implement them into clients marketing mix
• Strategized & consult with clients to analyze evangelism both internally & externally.  Make adjustments to both with tactics such as seminars, transparency & feedback mechanisms.
• Generated productive leads through networking, new media and seminars to educate business leaders on the new opportunities of 2.0 marketing. 
• Developed individual marketing proposals, positioning, grassroots marketing plans and budgets.

Sales Associate

RC Willey, Boise, ID 8/2001-10/2005

Sponsorship/Sales and Marketing

Taco Bell Arena, Boise, ID 11/2000-8/2001

 

Ticket Account Executive/Sales Administrative Coordinator

Idaho Steelheads/Diamond Sports, Boise, ID 2/2000-11/2000

Director of Operations

Idaho Stallions Indoor Professional Football, Boise, ID 4/1999-1/2000

Sales Associate, Event Coordinator Assistant

Headwaters Outdoor Equipment/American Adventure Expeditions, Salida, CO 3/1997-11/1998

Intern for Youth Development and Programs

USA Volleyball, Colorado Springs, CO 1/1997-5/1997

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